What is SEO and how to do search engine optimization?

What is SEO and why it is important for a blog? The simple answer to this is SEO is the life of blogging. Because if you wrote any good article and if your article is not ranked properly, then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers goes into the water.

In today’s digital era, if you have to come in front of people, then online is the only way where you can be present in front of crores of people simultaneously.

If you want to here, you can be present through the video of itself or you can reach out to the people through your written content. But to do this, you have to come to the first pages of Search Engines because these are the pages that visitors like and trust more.

But reaching here is not that easy task because for this you have to do SEO of your articles properly. Meaning that they have to be optimized properly so that they can rank in the search engine And it’s process is called SEO. Whereas in today’s article, we will get information about what is called SEO and how to do it.

What is SEO – What is SEO in Hindi

SEO or Search Engine Optimization is a technique by which we bring our post or page to the top, or rank on any search engine. We all know that what a search engine is. When it comes to search engines, then for your information, let me tell you that Google is the most popular search engine in the whole world, apart from this there are other search engines like Bing, Yahoo. With the help of SEO, we can keep our blog at No.1 position on all search engines.

For example, if we go to Google and search by typing any keyword, then Google shows you all the contents related to that keyword. All these contents that we see come from different blogs.

The result which we see at the top is on No.1 rank in Google. On No.1, it means that SEO has been used very well in that blog or post so that it gets more visitors and that is why that blog or post has become famous. SEO helps to bring our blog to No.1 rank in Google.

This is a technique that increases the number of visitors to your website by placing it at the top of the search result of the search engine.If your website is at the top of the search result, then internet users will first visit your site, which increases the chances of getting more and more traffic in your site and your income also starts getting good. It is very important to use SEO to increase organic traffic on your website.

Why SEO is Important for Blog?

You have learned what SEO is, let us now know why it is important for the blog. We use SEO to make our website accessible to people.

Suppose, I have created a website and published good quality content in it as well, but if I do not use SEO, then my website will not be able to reach people and there will be no use of making my website.

If we will not use SEO, then whenever a user searches for a keyword, then even if there is any content related to that keyword in your website, the user will not be able to access your website.

This is because the search engine will not be able to find your site nor will it be able to store the content of your website on its database. Due to which it will be very difficult to have traffic in your website. That is why it is very important to do SEO properly in your site.

Understanding SEO is not so difficult, if you learn it, then you can make your blog much better and increase its value in the search engine.

After learning SEO, when you use it for your blog, then you will not see its result immediately, for this you will have to be patient and keep doing your work. Because the fruit of patience is sweet and you will definitely see the color of your hard work.

Like, I have already said that how it becomes necessary to do SEO for ranking and for traffic.

Why is SEO (Search Engine Optimization) so important?

Let us know more about the importance of Search Engine Optimization:

  • Most users use Search Engines on the Internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search ngine. So if you also want to come in front of people, then you also have to take the help of SEO to rank the blog. That means, you have to come to the first page of the Google search result.
  • SEO is not just for search engines, but having good SEO practices helps in increasing the user experience and also increases the usability of your website.
  • Users mostly trust only the top results and this increases the trust of that website. That is why it is very important to know in the context of SEO, as well as keep yourself updated.
  • SEO is also very important for the social promotion of your website or blog. Because people who see your site in search engines like google, then most of them share them in social media like Facebook, Twitter, Pinterest.
  • SEO plays an important role in increasing the traffic of any site.
  • SEO definitely helps you to stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimised attracts more customers to itself and their sales also increase while others are not able to do as much.

Types of SEO in Hindi

There are many types of SEO, but here we just discuss about three types of the SEO. The work of these three is completely different, let us also know about them.

  • On Page SEO
  • Off Page SEO
  • Local SEO

What is On-Page SEO

On page SEO work is done in your blog. This means to design your website properly which is SEO friendly.

Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in search engines.

Using keywords in the right place in the page like title, meta description, using keywords in the content makes it easy for Google to know on whom your content is written and helps to rank your website on Google page quickly. Due to which the traffic of your blog increases.

How to do On Page SEO

Here, we will learn about some such techniques, with the help of which we will be able to do On Page SEO on our blog or website in a good way.

1. Website Speed

Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitor stays on a blog or website for at most 5 to 6 seconds.

If it does not open within this time, then it leaves it and migrates to another. And this is also applicable for Google because if your blog does not open soon then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your site speed as good as possible.

Here I have given some important tips by which you can speed up your blog or website:

  • Use simple and attractive themes
  • Don’t use too many plugins
  • Keep the size of the image to a minimum
  • Use W3 Total cache and WP super cache plugins

2. Navigation of the Website

It should be easy to move around in your blog or website so that no visitor and Google have any problem in going from one page to another. The more smooth the navigation of the website, the more any search engine will also have the ease to navigate the site.

3. Title Tag

Make the title tag very good in your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.

How to make good title tag: Do not use more than 65 words in your title because Google does not show title tag in google searches after 65 words.

4. How to Write the URL of the Post

Always keep the url of your post as simple and short as you can.

5. Internal Link

This is a great way to rank your post. With this you can interlinking your related pages with each other. With this, all your interlinked pages can be ranked easily.

6. Alt Tag

Make sure to use images in the post of your website. Because you can get a lot of traffic from images, so while using the image, do not forget to put ALT TAG in it.

7. Content, Heading and Keyword

As we all know about the content that this is a very important link. Because Content is also called King and the better your content, the better the site will be valued. Therefore, write content of at least more than 800 words.With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.

With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.

Heading: Special care should be taken of the headings of your article as it has a great impact on SEO. The title of the article is H1 and after this you can nominate the sub headings with H2, H3 etc. With this, you must use the focus keyword.

Keyword: Use LSI Keyword while writing your article. With this you can easily link people’s searches. With this, BOLD important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it.

These were some points about some information about On-Page seo.

2. What is Off-Page SEO

All the work of Off Page SEO is done outside the blog. In Off page SEO, we have to promote our blog, like going to many popular blogs, commenting on their article and submitting the link of our website, we call it backlink. The website benefits a lot from backlinks.

Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this has the chances of increasing more visitors to your website.

In big blogs which are very popular, submit guest post on their blog, this will allow visitors to their blog to know you and traffic will start coming to your website.

How to do Off Page SEO

Here I will tell you about some Off Page SEO Techniques which will prove to be very useful for you later.

1. Search Engine Submission: Your website should be submitted properly in all search engines.

2. Bookmarking: The page and post of your blog or website should be submitted in the website with Bookmarking.

3. Directory Submission: Your blog or website should be submitted to a directory with a popular high PR.

4. Social Media: Create a profile on your blog or website page and social media and add a link to your website like Facebook, twitter, LinkedIn

5. Classified Submission: You should advertise your website for free by going to the Free Classified Website.

6. Q & A site: You can ask any question by going to the question and answer website and you can put a link to your site.

7. Blog Commenting: You can comment in their posts by visiting the blog related to your blog and put a link to your website (the link should be placed where the website is written)

8. Pin: You can post the image of your website on Pinterest, this is a very good way to increase traffic.

9. Guest Post: You can do guest post by visiting the blog related to your website, this is the best from where you can take do-follow link and that too in the right way.

3. What is Local SEO

Often people ask what is Local SEO? If I believe, then the answer lies in the question itself.

If you do local SEO, then this is the summation of two words Local + SEO. That is, SEO done keeping in mind a local audience is called Local SEO.

This is a technique in which your website or blog is specially optimized so that it ranks better on the search engine for a local audience.

By the way, with the help of a website, you can target the entire internet, whereas if you want to target only one particular locality, then for this you have to use Local Seo.

In this you will have to optimize the name of your city, while its address details will also have to be optimized together. Whereas to say it briefly, then you have to optimize your site in such a way that people can know you not only online but also offline.

Example of Local SEO

If you have a local business, such as a shop, where people often visit you, then if you optimize your website in such a way that people can easily reach you in real life too.

If here you only target your own local area and seo optimized your site accordingly. Then this type of SEO is called “local SEO”.

Information About SEO Terms

If you have a blog or a website, then you will know a lot about basic SEO, how it works. But I know that there are many of you who do not even have any idea about Basic SEO Terms.

That’s why I thought that you guys should have information about some very important Basic SEO Terms so that you can also know about it.

Backlink

Backlink also called as inlink or simply link, it is a hyperlink to another website that points to your website. Backlinks are very important from the seo point of view, as it directly influences the Search Ranking of any webpage.

PageRank

PageRank is an algorithm that Google uses to estimate which relative important pages are located in the web.

Anchor text

Anchor text of any backlink is text which is clickable. If your Keyword is present in your Anchor Text, then it will help you a lot from the SEO point of view.

Title Tag

Title Tag is mainly the title of any web page and this is a very important factor for Google’s Search Algorithm.

Meta Tags

Just like Title Tag, by using Meta Tag, Search Engines get to know what content present in the pages.

Search Algorithm

With the help of Google’s search algorithm, we can find out which web pages are relevant in the whole Internet. Around 200 algorithms work in Google’s Search Algorithm.

SERP

It’s full form is Search Engine Results Page. It basically shows only those pages which are relevant according to Google Search Engines.

Keyword Density

Keyword Density shows how many times any keyword has been used in the article. It is very important factor from the SEO point of view.

Keyword Stuffing

Like, I already said that Keyword Density is very important factor from the SEO point of view, but if a Keyword is used more than necessary then it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.

Robots.txt

This is nothing more than just a file which is kept in the root of the domain. By using this, the search bots are informed about the structure of the website.

What are Organic and Inorganic results?

There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic.

We have to pay Google for Inorganic Listing. That is, they are Paid and money has to be paid in it.

Whereas organic listing is completely free, that means we can also come on the top page of Google without paying, but for this you have to do SEO first.

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